Analisis Key Opinion Leaders di Media Sosial dalam Membentuk Opini Khalayak
نویسندگان
چکیده
منابع مشابه
Identifying Key Opinion Leaders Using Social Network Analysis
Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and...
متن کاملIdentifying Key Opinion Leaders Using Social Network Analysis
Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and...
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Opinion leaders play an important role in influencing people’s beliefs, actions and behaviors. Although a number of methods have been proposed for identifying influentials using secondary sources of information, the use of primary sources, such as surveys, is still favored in many domains. In this work we present a new surveying method which combines secondary data with partial knowledge from p...
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This paper studies the evolution of the distribution of opinions in a population of individuals in which there exist two distinct subgroups of highlycommitted, well-connected opinion leaders endowed with a strong convincing power. Each individual, located at a vertex of a directed graph, is characterized by her name, the list of people she is interacting with, her level of awareness, and her op...
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ژورنال
عنوان ژورنال: Koneksi
سال: 2021
ISSN: 2598-0785
DOI: 10.24912/kn.v5i1.10170